Performance Marketing Analyst - Boise, ID

Company Name:
Balsam Brands
Position Type:
Full-time
Overview:
Balsam Brands is looking for a talented, driven individual who is passionate about Search Engine Marketing to join our team. This person must have a passion for learning and becoming an expert in an ever-changing marketing channel, analyzing data, taking initiative, learning & making a difference.
Description:
This job is an excellent opportunity for a self-starter to learn about Search Engine Marketing, and general ecommerce practices. The Performance Marketing Analyst will help increase brand awareness and drive SEM traffic & revenue to our Webstores by focusing on our paid marketing initiatives including text, display, and video ads.
This is a position with a lot of room for professional growth. It requires an aptitude for industry research, data analysis, strong attention to detail, and flexibility.
The candidate must be a fast learner, be able to work well independently & as part of a team, manage multiple projects at once, think creatively, and have fun while working.
Responsibilities include:
Analyze website traffic utilizing a variety of analytics tools
Create and test ad copy and perform keyword research and expand existing campaigns
Optimize and expand Product Listings Ads campaigns

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